Welcome to Analytics4WiFi! The Analytics4WiFi platform is designed to offer enhanced presence analytics data for WiFi hotspots. You will be able to manage your own clients, manage hotspots assigned to those clients, manage client-level dashboard access, and manage nodes (access points) that will be reporting to the Analytics4WiFi platform.
“Hotspot” – a specific venue that will contain nodes that report presence analytics data. (ie: Acme Burgers location at 123 Your Street, City, State, Zip). You can also separate physical venues into certain hotspots if you would like to report different areas from within a venue (ie: Acme Mall Floor 1 and Acme Mall Floor 2).
“Node” – equipment such as a central gateway or specific access points that report to the Analytics4WiFi platform.
“Client” – A customer of an operator (ie: Acme Burgers)
“Connected” – A device that has attached and associated to a node (Access Point).
“Operator” – A company responsible for managing a WiFi network.
“Device” – A WiFi-enabled device that is periodically broadcasting a probe request containing RSSI (signal strength), device MAC address, Time Stamps, AP Mac address, Location Lat/Lon etc. For security purposes, many modern devices will send out randomized MAC addresses in order to protect the device from outside attacks. ie: if an Apple iPhone’s true MAC address is YY:11:AA:22:BB:CC and if that device has never connected to the node that is receiving a probe request from that device, then the node may receive a random MAC address such as 11:22:33:44:55:66, and the next time it sends a probe request it may send out a MAC that is completely different. The Analytics4WiFi system is designed to collect all information that is sent by a node and there is no way for us to decipher a randomized MAC address, therefore, the number of MACs seen values may be skewed exponentially.
“MACS / MAC ADDRESS” – A media access control address (MAC address) of a device is a unique identifier assigned to network interface controllers for communications at the data link layer of a network segment. MAC addresses are used as a network address for most IEEE 802 network technologies, including Ethernet and Wi-Fi.
“New Guests” – A new device seen or connected for the first time ever (for that client).
“Passerby” – A device that has been seen, but not present for more than 5 minutes.
“Visitor” – A device that has been seen, AND is present in a hotspot for more than 5 minutes.
“Repeat Guests” – A new device seen or connected for a specific client that has been seen anytime in the past (based on the time-frame in the particular area).
“RSSI” – Received Signal Strength Indicator. This is the strength between the guest device and the access point it’s seen by. The lower the number, the higher the strength. RSSI is measured in decibels (db). (ie: -55db would be high quality, 5 bars where -85db would be low quality, 1 bar). The Analytics4WiFi platform ignores any data from devices that are ultra poor signal strength, -86db and lower).
Below is a graphic showing the heirarchy of the Analytics4WiFi platform. Since the Analytics4WiFi platform is designed to be a multi-tenant system, you will be have 2 levels of views 1) The Operator Level, which displays all of the data associated with ALL of the client hotspots for the operator and 2) The Client Level, which displays filtered data based on the client logging in to the dashboard.